Designed as a mobile, interactive eye testing station, operating outdoors that encourages children’s play away from screens and simultaneously educates them in the complex vision systems found in the animal kingdom, as illustrated by the five images of the brand ambassadors, where the letters ‘ee’ are visible and repeated in each face shape to create strong brand recognition.┬áThe blue background, a colour least harsh on human eyes, represents the sky or the ‘big outdoors’
┬áThe brand Eagle Eyes engages children in a fun, socially responsible way in a market renowned for it’s corporate, generic, unappealing landscape. The design aims to make eye testing a ‘want to’ not a ‘need to’ experience and highlights damage to children’s eyesight from repeated screen exposure